When ShopCore acquired the then-struggling Encino Courtyard on Ventura Boulevard outside Los Angeles as part of a larger portfolio, leadership saw the full potential of a well-located multi-level with a fun history — a good portion of “The 40-year-old Virgin” was filmed there.
“This sits on tremendous real estate with extremely high barriers for entry,” Dieterle said. Some 140,675 people live within three miles of the 99,677-square-foot center, with an average household income of $121,282.”
The company has launched a major re-leasing and design modernization plan for Encino Courtyard, adding a 150,000 square-foot Target, Planet Fitness and Shake Shack to a mix that also includes health and wellness services offices, and local dining. Construction will begin late this year for an early 2021 completion.
Across the country, mixed-use The Point in Atlanta is home to 125,000 square feet of retail at the base of 750 luxury apartments. The Main Street-style center is anchored by a CVS and numerous restaurants, joined by local retailers that serve the 15,000-plus students and faculty of Emory University and those working at the Centers for Disease Control and Prevention, also based nearby.
ShopCore is adding more branded retail and rebranding the center with vibrant graphics and signage to reintroduce the retail as a hip amenity to the entire area. Coming soon are the Emory University Innovation Center, and Code Ninjas, which teaches children coding as they build video games.
“We want them to know ‘the shops are the point.’” said Nina Rogers, Vice President of Leasing.