After all, those alive today have never experienced anything of the same magnitude as what is currently happening. 2020 was a period of transformation. A year of change and a year to change — and in profound ways. The COVID-19 pandemic has forced nearly everyone to alter how they interact and communicate, at least to some degree. Consequently, on a fundamental level, being social has changed.
Social media usage during disruption
In March 2020, when the lockdowns and social distancing protocols first began, Facebook’s analytics department reported a 50% surge in messaging. Similarly, WhatsApp saw a 40% lift in usage, and TikTok global downloads grew 5% month-over-month — adding over 12 million unique US-based visitors. All this is indicative that, since so many people were essentially confined to their homes due to the pandemic, overall social media use skyrocketed. In fact, 46% of women and 41% of men say they’ve spent more time on social media during the pandemic than they had prior — and new research has shown that 80-90% of people now consume news from social outlets for an average of nearly 24 hours in a given week. This represents a staggering amount of time engaging with online media — and it’s vital for the ShopCore Brand, and, more importantly, our shopping centers to have a presence in that equation.