Rocell (Rocky) Viniard joined ShopCore in January of 2024 as Vice President of Marketing and Communications. She has over 30 years of experience running property-level and corporate marketing strategies for industry leading companies within commercial real estate.

As the head of marketing at ShopCore, Ms. Viniard is responsible for developing marketing strategy across the portfolio of assets and the ShopCore brand itself. Previously, Rocky was Vice President of Marketing at Madison Marquette, where she oversaw marketing efforts for the portfolio, aided in leasing marketing efforts and business development. Prior to Madison Marquette, she was Director of Portfolio Marketing at Brookfield Properties, where she led a team responsible for field marketing, including national programs and experiences, as well as decor procurement for over 150 properties across the United States.

During her career, the International Council of Shopping Centers (ICSC) has recognized her efforts with awards in marketing excellence. Her work with numerous developers has resulted in creative marketing strategies and solutions that maximize the value of real estate assets for mixed-use developments, lifestyle/specialty centers, multi-use urban projects, and super regional shopping centers.