DESERT SPRINGS MARKETPLACE | DEMOGRAPHICS
74-880 COUNTRY CLUB DR, PALM DESERT, CA Download as PDF| Full Year 2025 | 1-mile Radius | 3-mile Radius | 5-mile Radius | 10-mile Radius | 70% True Trade Area |
|---|---|---|---|---|---|
| Total Population | |||||
| Total Population | 2,519 | 44,839 | 93,080 | 290,148 | 1,463,599 |
| Total Daytime Population | 4,477 | 83,116 | 156,742 | 336,023 | 1,494,303 |
| Total Household Income | |||||
| Total Households | 1,398 | 21,278 | 44,757 | 116,013 | 496,460 |
| Median Household Income | $125,862 | $91,006 | $94,404 | $86,365 | $86,230 |
| Average Household Income | $149,045 | $125,103 | $131,762 | $119,161 | $109,803 |
| Under $15,000 | 6.7% | 9.4% | 8.6% | 8.1% | 7.5% |
| $15,000 — $34,999 | 13.1% | 13.7% | 13.5% | 14.7% | 13.5% |
| $35,000 — $49,999 | 11.7% | 9.8% | 9.2% | 10.4% | 9.7% |
| $50,000 — $74,999 | 6.2% | 13.6% | 13.8% | 15.1% | 15.2% |
| $75,000 — $99,999 | 7.9% | 11.1% | 11.7% | 13.0% | 12.7% |
| $100,000 — $124,999 | 5.5% | 8.8% | 9.0% | 9.5% | 10.9% |
| $125,000 — $149,999 | 5.7% | 8.2% | 8.4% | 7.2% | 8.0% |
| $150,000+ | 43.2% | 25.5% | 25.9% | 22.1% | 22.6% |
| Businesses | |||||
| Total Businesses | 287 | 4,117 | 7,986 | 14,209 | 51,619 |
| Race/Ethnicity | |||||
| White/Caucasian | 82.2% | 64.6% | 66.1% | 44.1% | 39.3% |
| Black/African American | 5.2% | 2.6% | 2.0% | 1.9% | 5.4% |
| Asian/Pacific Islander | 2.2% | 4.9% | 3.9% | 3.8% | 5.9% |
| Hispanic/Latino | 7.9% | 24.1% | 24.5% | 47.0% | 44.5% |
| Other | 2.5% | 3.7% | 3.6% | 3.1% | 4.9% |
Source: Advan, 2024.