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One Colorado Continues to Connect with the Community

Posted on July 11, 2020 in News, Trends, And Insights

Big shopping centers can be delayed by the tiniest but mightiest of viruses, but that doesn’t mean that a project can’t continue to help its community. ShopCore Properties’ plans to reinvent One Colorado, the open-air center in Pasadena, California, into a mixed-use complex may take a bit longer than planned due to the COVID-19 shutdown, but they remain on track for the 243,508-square-foot property in the heart of Old Pasadena.

Meanwhile, though the iPic Theatre and specialty retail tenants remain closed for now, a number of the project’s restaurants have continued to serve the exceptionally affluent community. (More than 198,000 people live within three miles of the center, boasting an average household income of $121,300.)

Open for takeout and delivery only are: Cha Redefine, which offers traditional milk teas brewed with a modern twist; Dirt Dog, which specializes in bacon-wrapped hot dogs and elote (but also offers vegan options), and Simplethings, which has a substantial menu of sandwiches, salads, sides and homemade pies.

“Even in the midst of a crisis, people still need to eat,” said Maria Brown, director of redevelopment marketing.”

“And in the midst of a crisis, people occasionally want to eat something they haven’t prepared themselves. Our guests in Pasadena have told us that they appreciate the fact that they can still, while practicing safe social distancing, enjoy the occasional treat. These restaurants already have a loyal following. But that loyalty runs even deeper now, and will benefit them and to be honest, the entire project, when all of our tenants can reopen.”